Credit:T.R. Holbe
Content with high conversion rates: When managing American Addiction Centers' corporate blog, I especially liked working with the First Responders. My post, "The Challenges of the Firefighter Wife" was one of the most highly visited pages on the entire AAC website. The tight-knit fire fighter community (and their wives, thanks to my interview with Lori Mercer) really sent us a lot of traffic. Our tracking showed a high conversion rate - exceptional numbers for top-of-funnel content.
Engaging with the Firefighter Twitterverse brought some lively back-and-forth to @RecoveryWatch. I also enjoyed editing the blogs of multi-book author Fire Captain Michael Morse of Providence, RI.
I specialized in working with AAC experts such as
- Dr. Mark Calarco, who knows a lot about the hormonal impacts of addiction. (I managed his PR outreach.)
- Dr. Ralph Carson, a foremost authority on Binge Eating Disorder (I edited his Blog and managed his newsletter)
- Dr. Howard Wetsman, an innovator in genomic addiction testing
- Dr. Howard Taylor, a forensic toxicologist (See next post for link to the website project I managed with input from Dr. Taylor).
I also reached out to Tennessee Department of Mental Health and Substance Abuse Services chief medical officer,
Dr. Stephen Lloyd, for an interview. That was a successful article on a very important topic.
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